UN Live Launches ‘Sounds Right’, Nature Is The New Artist

Source: Forbes.com / UN Live

In an innovative step to collect funds for the cause of nature conservation, the Museum for United Nations - UN Live - has launched Sounds Right. It is a new global initiative that aims at raising funds for nature using nature’s own sounds. The initiative makes use of ocean waves, rainst0rms, wind, and birdsongs, among others. Indian artist Anuv Jain has joined the initiative using the sound of Indian rains for Baarishein, and crediting the sound to NATURE.

Many other global artists such as David Bowie x Brian Eno (Get Real uses cries of hyenas and wild pigs), Ellie Goulding (Brightest Blue Nature Remix using sounds of Colombian rainforest), London Grammar, Tom Walker, Blinky Bill, Navicula x Endah N Rhesa, and Los Amigos Invisibles have also collaborated with Sounds Right. They will all use nature’s sounds in their songs and credit it to nature by mentioning ‘featuring NATURE’.

Talking about the collaboration, Jain says in a press statement that his music is mostly inspired by things around him such as the sky, the rain, the trees. “Some of my best work highlights ‘nature’ as a metaphor to describe beauty. I’m so excited that I get to be a part of the Sounds Right initiative because I get to give back to something that has given me so much, has given me music and most of all has given al of us life.” His track, Baarishein, has been created by mixing gentle sounds of rain and thunderstorm from India. He also thanked the United Nations for the opportunity adding that a “huge chunk of the royalties generated from this track will go towards charity for environmental conservation”.

Read the full article by Forbes here.