Top of the Crops! 'Nature' becomes an official music artist - and already has collaborations with Ellie Goulding and Aurora under its belt
Chart-toppers including Taylor Swift and Harry Styles will face stiff competition from a new face on the music scene - Nature. Today, 'Nature' has officially been recognised as a musical artist in its own right.
Ellie Goulding and Aurora are among the artists who have already collaborated with Nature, with the tracks now available across all streaming platforms.
Norwegian artist Aurora, 27, who is best known for her hit song Runaway, said: 'It felt very right to do something together. 'For the Earth. From the Earth.'
The Museum For The United Nations-UN Live has announced the launch of global initiative Sounds Right, which will generate conservation funding through royalties obtained from music created by the new artist persona.
Goulding's Brightest Blue remix featuring Nature uses sounds from the rainforests of Colombia while Aurora has collaborated with the newly established artist on a remix of her song A Soul With No King.
Goulding, 37, said: 'I am passionate about providing inspiration for young people to connect with – and help to protect – nature, through my role as a goodwill ambassador for the UN Environment Programme, and I'm really excited by the way this project harnesses music's unique power to unite people and spark change.
'Our "Feat. Nature" remix of my track Brightest Blue uses sounds from ecosystems across Colombia, one of the most beautiful and biodiversity-rich environments on our wonderful planet.
'It's places like these that will directly benefit from Sounds Right and be preserved for future generations.'
Aurora added: 'The world is calling for us. And it has been for a really long time.'
Other artists who have collaborated with Nature include Indian singer Anuv Jain, English indie pop band London Grammar and Venezuelan band Los Amigos Invisibles.
Read the full article by The Daily Mail here.